Preparations Before Starting a Work From Home Business

There are a lot of preparations required before finally starting a work from home business. The preliminary preparations has to be solid and complete to make sure you start a home based business that stands apart from the rest. Many people dream of becoming a successful home business entrepreneur but they are forced to shut down the business due to financial constraints and lack of selling opportunities. So it is very important to understand the industry of the particular business that you are interested in.First of all, to make your work from home experience the best, you should chalk out a business plan. As a business owner this is the most important task. This particular part will not only help you get an insight of your business performance and objective but will also help you get your funding for the business. So, invest quality time and develop a clear business plan.Industry Analysis:Start your research from industry analysis. Get the latest as well as old updates about the industry. Any sort of information that is related to your industry is worth considering because it gives a better and in depth knowledge about the industry patterns, distributions, economics etc. In other words, the collected data should conclude that the business you are thinking to start has a bright prospect.Industry Participants:The next step of your analysis will focus on the industry participants. When you think of starting a business to work from home, then you should know your competitors. Some industries are composed of numerous small owners, whereas other business industries do not have many competitors or small owners. Such businesses are less in numbers but they have a huge market because it is not possible for many others to open a similar business easily. For example, it is like the broadband television service, where the competition is restricted to a few competitors only, and restaurant business industry, where there are many small players participating in the industry.Competitor Analysis:The business competition is another important aspect that plays a vital role in fetching you the expected business return. Take your time and find out about your top competitors. There might be many, but you will choose at least the top 5. Go through their websites and get more information about their strong and weak areas. Your target will be to move ahead of them by strengthening your core areas. Observe their branding policies and the marketing techniques and apply the best practices for marketing your business. In other words, just follow what your top competitors did and apply all the lucrative and effective tactics to improve your business. However, it is strongly advised to apply your own strategies in addition to the adaptation technique.Demand Analysis:After analyzing all the above mentioned factors go through the demand of your product and or service. As you already know that low product demand will delay your business growth, so you should be able to make a wise judgment on this matter. Let me make it more clear for you so that you can work from home peacefully for your home based business. First of all check the global requirement of your product/service, then check the demand in your country and locality. Find out which is the best area to get good sales. For instance, your drug store will be doing better business if located near a nursing home or a clinic than a place near a spa or beauty parlor.The global demand of the product/service might be low but its demand might be good in your vicinity. Another example, woolen clothes have a seasonal market in warm countries but have great market all round the year in the cold regions or countries. So, decide upon your business and start the work from home.

What is a Green Travel Plan?

A Green Travel Plan is a document which identifies how to reduce reliance on private cars by encouraging residents, staff or customers to adopt more sustainable methods of travel.Each site has a unique set of issues and opportunities relating to access and travel options. A green travel plan consultant is usually required to assist in identifying current travel patterns, and formulate individual measures which can encourage and facilitate alternative means of travel, thus reducing, or in some cases removing, the need for on-site parking facilities, and achieve a more sustainable form of development.The key to providing a successful green travel plan is to identify public transport options and other more sustainable ways of travelling to a site, and formulating ways in which staff and patients can be encouraged to choose greener methods of travel.By formulating a series of short and longer terms objectives, it is expected that the Green Travel Plan, through ongoing monitoring and revisions, will play an important role in reducing the number of vehicle trips associated with the new surgery. An initial staff travel survey will be carried out once the facility is operational, and this will establish existing travel patterns and identify ways in which changes to travel patterns can be encouraged.Targets will be set with key objectives to encourage car sharing, increased use of public transport, and more cycle trips. These are relatively easy and achievable changes in behaviour which will have a significant and positive benefit in terms of the impact of this new health facility on its surroundings.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.